About Us

Cónvivio! was founded by a team rooted in Oregon’s food, wine, hospitality, and tourism industries, united by a shared vision to celebrate and elevate Latino voices shaping Oregon’s wine industry.

Ricardo Antunez

Ricardo is the owner of Xicha Brewing and Pura Vida Cocina, two businesses known for blending culture, community, food, and craft beverages in meaningful ways. Ricardo has created welcoming spaces that celebrate Latino heritage while building strong community connections across Oregon. His passion for storytelling, culture, and representation is at the heart of Cónvivio!’s mission.

Elena Rodriquez

Elena, founder of Alumbra Cellars, is passionate about creating greater visibility for Latino voices within the wine industry. Through her work in winemaking, she has helped foster conversations around representation, identity, and inclusion in Oregon wine country. Her perspective as a winery owner and advocate for diverse storytelling helps shape the heart of Cónvivio!’s wine experiences and cultural programming.

Melissa Sanchez

Melissa Sanchez grew up working in her family’s restaurant in California and frequently helps her mom at Juanita’s in Dayton. Those experiences shaped her passion for hospitality, community, and creating spaces where people connect through food and culture. Today, Melissa works in travel tourism and marketing with a strong passion for storytelling. Her background helps bring Cónvivio!’s vision to life by connecting new audiences to the people, culture, and experiences that make the Willamette Valley unique.

Frequently Asked Questions

  • We offer a range of solutions designed to meet your needs—whether you're just getting started or scaling something bigger. Everything is tailored to help you move forward with clarity and confidence.

  • Getting started is simple. Reach out through our contact form or schedule a call—we’ll walk you through the next steps and answer any questions along the way.

  • We combine a thoughtful, human-centered approach with clear communication and reliable results. It’s not just what we do—it’s how we do it that sets us apart.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving.